Product Pricing Study
Description:
Please share you opinion on the questions below. This survey helps to determine price variations for a new or existing product or service.
How familiar are you with [PRODUCT]?
Based on your experience, could you apply the following attributes to [PRODUCT]?:High quality
Based on your experience, could you apply the following attributes to [PRODUCT]?:Affordable price
Based on your experience, could you apply the following attributes to [PRODUCT]?:A brand I can trust
Based on your experience, could you apply the following attributes to [PRODUCT]?:Well built
About what would you expect to pay for [PRODUCT]?
If you knew that the price of [PRODUCT] was $[PRICE], would you expect to pay more or less to buy it?
Other, enter you value:
About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:+30%
About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:+20%
About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:+10%
About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:+%5
About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:-%5
About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:-%10
About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:-%20
About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:-%30
At what price would [PRODUCT] begin to look iso cheap that you would feel that quality could not be good?
Other, enter you value:
At what price would [PRODUCT] begin to look too expensive that you would never consider buying it?
Other, enter you value:
Which of the following would most influence you when deciding to buy it other than the product itself?
Other, plese describe:
What do you like most about [PRODUCT]?
What do you like least about [PRODUCT]?