Marketing Travel Online: How About Visuals!?


Please answer these simple questions to help ICE Portal understand what visual content means to you!!

What is your geographic traget market?

How important are photos to the overall content strategy of your consumer facing site?

How important is photo size?

4. How do you currently source and manage hotel photos?

5. Do many of your top performing properties have very few or no images at all?

Does your consumer facing site display interactive media (Virtual Tours/Videos)?

If yes, why? If no, why?

Do you think interactive media increases trust, communication and perceived advantages between the consumer and your site?

What % of visitors come from a mobile device?

Does your site serve targeted information based on known visitor behavior?