Apple Strategy Survey

Description:

In deciding to enter the portable music industry, Steve Jobs has made an evaluation of the competitive environment. How does he assess the following five forces? Answer the following questions by ticking the appropriate answer.


What is the extent of rivalry from competing firms?





What is the threat of new entrants?




What is the threat of substitutes?





What is the extent of the power of customers (buyers)?






What is the extent of the power of suppliers