Product Pricing Study

DESCRIPTION:

Please share you opinion on the questions below. This survey helps to determine price variations for a new or existing product or service.


How familiar are you with [PRODUCT]?




Based on your experience, could you apply the following attributes to [PRODUCT]?:High quality





Based on your experience, could you apply the following attributes to [PRODUCT]?:Affordable price





Based on your experience, could you apply the following attributes to [PRODUCT]?:A brand I can trust





Based on your experience, could you apply the following attributes to [PRODUCT]?:Well built





About what would you expect to pay for [PRODUCT]?

If you knew that the price of [PRODUCT] was $[PRICE], would you expect to pay more or less to buy it?






Other, enter you value:

About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:+30%






About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:+20%






About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:+10%






About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:+%5






About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:-%5






About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:-%10






About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:-%20






About how many units of [PRODUCT] more or less would you buy over the next year at each price point listed below?:-%30






At what price would [PRODUCT] begin to look iso cheap that you would feel that quality could not be good?









Other, enter you value:

At what price would [PRODUCT] begin to look too expensive that you would never consider buying it?









Other, enter you value:

Which of the following would most influence you when deciding to buy it other than the product itself?








Other, plese describe:

What do you like most about [PRODUCT]?

What do you like least about [PRODUCT]?