Product Evaluation

DESCRIPTION:

Please share your opinion with us regarding [PRODUCT].

---

How familiar are you with [PRODUCT]?

I use it on a regular basis
Purchased it sometimes
Only generally aware
I was not aware of such a product

Overall, how do you evaluate [PRODUCT]?

Excellent
Very good
Good
Fair
Poor

How often do you use [PRODUCT]?

Once a week or more often
2-3 times a month
Once a month
Every 2-3 months
2-3 times a year
Once a year
Would not use

When was the last time you used [PRODUCT]?

Under 1 month
1 to 6 months
6 months to 1 year
Not sure
Other

Other, please specify:

How likely are you to buy [PRODUCT] in the next 6 months?

Very likely
Somewhat likely
Not sure
Very unlikely
Somewhat unlikely

What other brands of the same product category have you used?

[BRAND A]
[BRAND B]
[BRAND C]
[BRAND D]
[BRAND E]
Other

Other, please specify:

How did you first hear about [PRODUCT]?

TV
Radio
Magazine
Newspaper
Internet
Friend/associate
Don’t remember
Haven’t heard of it before
Other

Other, please specify:

What purchase method did you use last time when bought [PRODUCT] (if you ever did)?

Ordered by telephone
Ordered through the mail
Went to the shop/place of business/office
Purchased online
Other

Other, please specify:

Would you recommend [PRODUCT] to a friend or associate?

Definitely
Probably
Probably not
Definitely not
Not sure

What is it that you would most like to change about [PRODUCT], if anything?