Product Concept Test

DESCRIPTION:

This survey is designated to evaluate potential customers’ interest towards a new product or service. Please read the following product description and respond to the questions below.


Overall, what is your reaction to the description?






Which of the following best describes your need for [PRODUCT]?





How often could you find a use for [PRODUCT]?







What other brands of the same product category have you used?

Other, please specify:

In what ways does [PRODUCT] appear to be superior to other brands of the same category?

Overall, what would be your most important factors in choosing [PRODUCT]?

Other, please specify:

Which purchase method would you most prefer if you wanted to buy [PRODUCT]?





Other, please specify:

What do you most like about [PRODUCT]?

What do you least like about [PRODUCT]?