Preparing for a successful product launch

DESCRIPTION:

For your convenience and ease of reference, we have created a template of Product and Concept Testing Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.


Which of the feature(s) of the product do you not like?

Please select the statement that describes your need for this product.




Please specify your gender.


How much would you be willing to pay for this product?

Based on the description of the product, how would you rate it on the following parameters?:Uniqueness





Based on the description of the product, how would you rate it on the following parameters?:Quality





Based on the description of the product, how would you rate it on the following parameters?:Utility





Based on the description of the product, how would you rate it on the following parameters?:Value-in-use





Based on the description of the product, how would you rate it on the following parameters?:Innovativeness





Based on the description of the product, how would you rate it on the following parameters?:Visual appeal





What is your age? (Customize according to the product)






How important are the following factors to you when you buy something (any product)?:Price






How important are the following factors to you when you buy something (any product)?:Brand value






How important are the following factors to you when you buy something (any product)?:Quality






How important are the following factors to you when you buy something (any product)?:After-sales service






How important are the following factors to you when you buy something (any product)?:Complaint follow-up






How important are the following factors to you when you buy something (any product)?:Comfort and convenience of use






How important are the following factors to you when you buy something (any product)?:Celebrity endorsement






How important are the following factors to you when you buy something (any product)?:Brand loyalty






How important are the following factors to you when you buy something (any product)?:Past experience






How important are the following factors to you when you buy something (any product)?:Aesthetic appeal






How important are the following factors to you when you buy something (any product)?:Desire to try something new






How important are the following factors to you when you buy something (any product)?:Easy of availability






How important are the following factors to you when you buy something (any product)?:Word-of-mouth






How important are the following factors to you when you buy something (any product)?:Utility






Please indicate your occupation. (Customize according to the product)





Other, please specify.

How do you think this product compares with the other brands available in the market in terms of meeting your requirement?


This product, according to you-


Which of the feature(s) of the product do you like?