Preparing for a successful product launch
DESCRIPTION:
For your convenience and ease of reference, we have created a template of Product and Concept Testing Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.
Which of the feature(s) of the product do you not like?
Please select the statement that describes your need for this product.
Please specify your gender.
How much would you be willing to pay for this product?
Based on the description of the product, how would you rate it on the following parameters?:Uniqueness
Based on the description of the product, how would you rate it on the following parameters?:Quality
Based on the description of the product, how would you rate it on the following parameters?:Utility
Based on the description of the product, how would you rate it on the following parameters?:Value-in-use
Based on the description of the product, how would you rate it on the following parameters?:Innovativeness
Based on the description of the product, how would you rate it on the following parameters?:Visual appeal
What is your age? (Customize according to the product)
How important are the following factors to you when you buy something (any product)?:Price
How important are the following factors to you when you buy something (any product)?:Brand value
How important are the following factors to you when you buy something (any product)?:Quality
How important are the following factors to you when you buy something (any product)?:After-sales service
How important are the following factors to you when you buy something (any product)?:Complaint follow-up
How important are the following factors to you when you buy something (any product)?:Comfort and convenience of use
How important are the following factors to you when you buy something (any product)?:Celebrity endorsement
How important are the following factors to you when you buy something (any product)?:Brand loyalty
How important are the following factors to you when you buy something (any product)?:Past experience
How important are the following factors to you when you buy something (any product)?:Aesthetic appeal
How important are the following factors to you when you buy something (any product)?:Desire to try something new
How important are the following factors to you when you buy something (any product)?:Easy of availability
How important are the following factors to you when you buy something (any product)?:Word-of-mouth
How important are the following factors to you when you buy something (any product)?:Utility
Please indicate your occupation. (Customize according to the product)
Other, please specify.
How do you think this product compares with the other brands available in the market in terms of meeting your requirement?
This product, according to you-