Preparing for a successful product launch

DESCRIPTION:

For your convenience and ease of reference, we have created a template of Product and Concept Testing Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.

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Which of the feature(s) of the product do you not like?

Please select the statement that describes your need for this product.

I need it badly.
I need this product.
I don’t really need this product, but it might come in handy.
I don’t need this product at all.

Please specify your gender.

Male
Female

How much would you be willing to pay for this product?

Based on the description of the product, how would you rate it on the following parameters?:Uniqueness

Excellent
Good
Average
Poor
Very Poor

Based on the description of the product, how would you rate it on the following parameters?:Quality

Excellent
Good
Average
Poor
Very Poor

Based on the description of the product, how would you rate it on the following parameters?:Utility

Excellent
Good
Average
Poor
Very Poor

Based on the description of the product, how would you rate it on the following parameters?:Value-in-use

Excellent
Good
Average
Poor
Very Poor

Based on the description of the product, how would you rate it on the following parameters?:Innovativeness

Excellent
Good
Average
Poor
Very Poor

Based on the description of the product, how would you rate it on the following parameters?:Visual appeal

Excellent
Good
Average
Poor
Very Poor

What is your age? (Customize according to the product)

Below 20 years
Between 20 and 30 years
Between 30 and 40 years
Between 40 and 50 years
Between 50 and 60 years
Above 60 years

How important are the following factors to you when you buy something (any product)?:Price

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Brand value

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Quality

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:After-sales service

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Complaint follow-up

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Comfort and convenience of use

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Celebrity endorsement

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Brand loyalty

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Past experience

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Aesthetic appeal

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Desire to try something new

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Easy of availability

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Word-of-mouth

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

How important are the following factors to you when you buy something (any product)?:Utility

Very important
Important
Somewhat important
Not very important
Not at all important
Depends on what product it is

Please indicate your occupation. (Customize according to the product)

Student
Working professional
Self-employed
Business owner
Other

Other, please specify.

How do you think this product compares with the other brands available in the market in terms of meeting your requirement?

There doesn’t appear to be any significant difference between this one and the other brands.
This product appears to be a huge improvement over the ones currently available in the market.

This product, according to you-

is fit to be launched.
needs considerable modifications and refinement before it is launched.

Which of the feature(s) of the product do you like?