Understanding Consumer Motivations

DESCRIPTION:

For your convenience and ease of reference, we have created a template of Motivation and Buying Experience Survey. You can use this template as such or modify it to suit your needs. Alternatively, you can design your own survey from scratch.


From where did you purchase our product(s)?





Any other, please specify

On what occasion did you buy our product(s)?

Other

How do you rate our product(s) on the following aspects?:Quality of our products





How do you rate our product(s) on the following aspects?:Price of our products





How do you rate our product(s) on the following aspects?:Return policy of our products





How do you rate our product(s) on the following aspects?:Ease of usage





How do you rate our product(s) on the following aspects?:After sales service of the products





Do you think by buying this product you have got best value for money?


How many times have you used our product(s)?





What motivates you to buy a product?

Other

For whom did you buy the product(s)/service(s)?

Other

What according to you would be the best way for vendors to build relationship with customers?

If you have been purchasing our product(s) and service(s), how satisfied are you with the same?





What motivates you to buy our company’s product(s) and service (s)?

Any other reason, please specify