Deconstructing Consumer Preferences

DESCRIPTION:

Please tick the option that best describes your opinion with regard to the following statements on advertising in…


Please tick the option that best describes your opinion with regard to the following statements on advertising in general.:I can watch good ads any nu





Please tick the option that best describes your opinion with regard to the following statements on advertising in general.:I like to watch only new ad





Please tick the option that best describes your opinion with regard to the following statements on advertising in general.:I find ads extremely annoyi





Please tick the option that best describes your opinion with regard to the following statements on advertising in general.:I like offbeat ads.





Please tick the option that best describes your opinion with regard to the following statements on advertising in general.:I like creative but sensibl





What was it that you liked/did not like about this ad?

How much do ethical issues in advertising (e.g. targeting children, using women to promote men’s products, promoting unhealthy products, and the like)




Please specify your gender.


What kind of ads do you like? (Choose all that apply.)

Other, please specify.

How do you prefer to receive advertising? (Choose all that apply.)

Other, please specify.

Please tick the option that best describes your opinion with regard to the following statements on the ad shown above.:The ad was visually appealing a




Please tick the option that best describes your opinion with regard to the following statements on the ad shown above.:The ad’s duration was neither t




Please tick the option that best describes your opinion with regard to the following statements on the ad shown above.:The ad conveyed the intended me




Please tick the option that best describes your opinion with regard to the following statements on the ad shown above.:I felt convinced I should buy t




Please tick the option that best describes your opinion with regard to the following statements on the ad shown above.:I would like to watch more of s




Please tick the option that best describes your opinion with regard to the following statements on the ad shown above.:The ad was better than other ad




Have you seen this ad before? (Show ad before the survey starts.)



If yes, when was the last time you saw it?

What is your age?






What is the most memorable ad you have ever seen? (Related to any product, any company.)