Advertising Effectiveness

Description:

The purpose of this survey is to study effectiveness, motivating power, and perception of an advertisement. Please feel free to speak out what you think or feel in respect with the demonstrated ad.

How familiar are you with this product?

I use it on a regular basis
Purchased it sometimes
Only generally aware
I was not aware of such a product

How well do you remember this advertisement?

Remember it well
Remember company and product but not the ad
Remember only company
Remember only product
Don’t remember the ad at all

How will you rate the ad motivating power?

Very motivating
Somewhat motivating
Neutral
Poorly motivating
Not at all motivating

What are some impressions that you take away from the ad? Is that impression positive or negative?

How would you more likely describe the ad? Choose all that apply

Pick out one of the following concepts or feelings that you think is most closely associated with the ad:

Achievement and success
Living an active and full life
Making smart choices
Freedom to be one’s self
Self reliance
Being accepted by others
Caring for others
Being young at heart and in appearance
Personal security
Being a good parent
Making a better world
Living a comfortable and contented life

Other than trying to get you to buy the product or service, what do you think is the main message of this ad?

Do you agree with the following statements? The ad message is understandable

Strongly agree
Somewhat agree
Neutral
Somewhat disagree
Strongly disagree

Do you agree with the following statements? The advertisement is believeable

Strongly agree
Somewhat agree
Neutral
Somewhat disagree
Strongly disagree

Do you agree with the following statements? The ad message is relevant to me

Strongly agree
Somewhat agree
Neutral
Somewhat disagree
Strongly disagree

Do you agree with the following statements? The benefits described in the ad are believeable to me

Strongly agree
Somewhat agree
Neutral
Somewhat disagree
Strongly disagree

Do you agree with the following statements? After viewing this ad, I would consider purchasing the product

Strongly agree
Somewhat agree
Neutral
Somewhat disagree
Strongly disagree

Do you agree with the following statements? This ad is much better than other ads for products in this product category

Strongly agree
Somewhat agree
Neutral
Somewhat disagree
Strongly disagree

How would you rate the ad compared with others of the same kind you have seen?

Much better
Somewhat better
About the same
Somewhat worse
Much worse

Tell us what do you like most about this ad?

What do you like least about this ad?

Please check one box that best indicates how discriptive the following statements are of you: It is important to me to be treated well

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how discriptive the following statements are of you: I like the

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how discriptive the following statements are of you: I have somewhat old-fashioned tastes and habits

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I like my clothes to look up to date

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I never have enough time to shop

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I think I am a little bit wild

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I think shopping is fun

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I often buy things on impulse

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I have lots of leisure time

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I expect to have more money next year

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I think I am a smart shopper

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I like to be outrageous

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I feel I get a raw deal out of life

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I prefer stores where prices are always low

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I never seem to have enough money

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I regularly read the newspaper

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: I have more money now than last year

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all

Please check one box that best indicates how descriptive the following statements are of you: When I shop, I just want to get it over with

Very descriptive
Somewhat descriptive
Neutral
Not very descriptive
Not descriptive at all