Advertising Effectiveness

Description:

The purpose of this survey is to study effectiveness, motivating power, and perception of an advertisement. Please feel free to speak out what you think or feel in respect with the demonstrated ad.


How familiar are you with this product?




How well do you remember this advertisement?





How will you rate the ad motivating power?





What are some impressions that you take away from the ad? Is that impression positive or negative?

How would you more likely describe the ad? Choose all that apply

Pick out one of the following concepts or feelings that you think is most closely associated with the ad:












Other than trying to get you to buy the product or service, what do you think is the main message of this ad?

Do you agree with the following statements? The ad message is understandable





Do you agree with the following statements? The advertisement is believeable





Do you agree with the following statements? The ad message is relevant to me





Do you agree with the following statements? The benefits described in the ad are believeable to me





Do you agree with the following statements? After viewing this ad, I would consider purchasing the product





Do you agree with the following statements? This ad is much better than other ads for products in this product category





How would you rate the ad compared with others of the same kind you have seen?





Tell us what do you like most about this ad?

What do you like least about this ad?

Please check one box that best indicates how discriptive the following statements are of you: It is important to me to be treated well





Please check one box that best indicates how discriptive the following statements are of you: I like the





Please check one box that best indicates how discriptive the following statements are of you: I have somewhat old-fashioned tastes and habits





Please check one box that best indicates how descriptive the following statements are of you: I like my clothes to look up to date





Please check one box that best indicates how descriptive the following statements are of you: I never have enough time to shop





Please check one box that best indicates how descriptive the following statements are of you: I think I am a little bit wild





Please check one box that best indicates how descriptive the following statements are of you: I think shopping is fun





Please check one box that best indicates how descriptive the following statements are of you: I often buy things on impulse





Please check one box that best indicates how descriptive the following statements are of you: I have lots of leisure time





Please check one box that best indicates how descriptive the following statements are of you: I expect to have more money next year





Please check one box that best indicates how descriptive the following statements are of you: I think I am a smart shopper





Please check one box that best indicates how descriptive the following statements are of you: I like to be outrageous





Please check one box that best indicates how descriptive the following statements are of you: I feel I get a raw deal out of life





Please check one box that best indicates how descriptive the following statements are of you: I prefer stores where prices are always low





Please check one box that best indicates how descriptive the following statements are of you: I never seem to have enough money





Please check one box that best indicates how descriptive the following statements are of you: I regularly read the newspaper





Please check one box that best indicates how descriptive the following statements are of you: I have more money now than last year





Please check one box that best indicates how descriptive the following statements are of you: When I shop, I just want to get it over with