In a recent interview, Dave Nostrand, Marriott International’s vice president of sales for the Americas lists the key challenges facing meeting planners today:
- Event planning was listed as the fifth most stressful job.
- Meeting planners today are being asked to do more, and often with the same staff, or in some cases, less.
- Always need to keep their finger on the pulse with the constant changes in technology and the impact of the economic and business environment.
- Planners also act as the consultant and resource for their organization and have to produce exceptional meetings/events with a high return on investment, all while staying within the budget.
One interesting point that Nostrand makes is: “The biggest trend I’ve noticed is technology and how it is being used from registration, to conference apps, to surveys, and more. With the new Generation Y/Millennial attendees, there is a need for more creative and innovative meetings. Meetings need to be engaging, concise, and valuable. If not, these attendees will tune out and turn their attention to something else. ”
We are glad to contribute to that transformation with our mobile apps.